Oral communication is defined as the art of expressing and exchanging ideas in speech. It involves the ability to compose, critically analyze, and deliver information through verbal, vocal, and visual interactions.
Standards for Competency
The specific competencies that define good oral communication are:
- Content. The speech topic is appropriate for the specific purpose of the speech context and the audience. The development of the topic represents the speaker's unique and original approach in researching the subject. Content expansion is accomplished through the inclusion of facts, statistics, examples, experiences, and professional perspectives, as appropriate for the speech type. The speech goal and main points are clearly differentiated and supported by credible research.
- Organization. The speech offers an introduction that attracts the audience's attention and orients the listeners to the goal of the speech. A clearly stated thesis statement provides an overview of the main points. The body of the speech offers well differentiated and developed main points presented in an appropriate order. The speech concludes with a summary of major points and an appropriate final impression making strategy.
- Wording. The speech integrates effective wording and imagery to define, elaborate upon, and emphasize key elements of the speech. Transitions are included to guide the audience through the speech. An audience centered approach reveals language adapted to the listeners.
- Delivery. The speaker uses effective verbal and nonverbal communication skills in the spontaneous/extemporaneous delivery of the speech. S/he connects with the audience through good eye contact, posture, body movements and gestures, and enthusiasm, and appears at ease. The speaker uses visual aids appropriately. S/he speaks clearly and articulately and varies his/her voice for emphasis. S/he completes the speech in the time allotted.
- Outline. The speaker develops a complete sentence outline that appropriately develops the speech in a logical format for the speech type.
Overall competency in oral communication is demonstrated by an average score of at least 73 (C) on the four speeches delivered in the class. Each competency area is scored on a scale of 5 (exceeds the standard) to 1 (fails to meet the standard). The specific competencies are weighted as follows: content = 5; organization = 5; wording = 4; delivery = 4; and outline = 2.
Summary: (75 words) (Provide brief analysis of results)
Students who passed Public Speaking (COMM 101) and completed all four required speeches were evaluated in five areas using a standard rubric for oral communication. The results demonstrate a substantial level of proficiency in oral communication, with 99% (n=546) of students receiving an average of 73 (C) or higher on all four speeches. These results suggest that the vast majority of Old Dominion University students are competent in oral communication after passing their public speaking course.
Oral Communication Competency 2006 Report