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Journal Survey Cites Prof's Instructional Design Book as Among Top Books in the Field

A design book written by senior author Gary Morrison, professor of instructional design and technology in Old Dominion University's Darden College of Education, was cited as one of the most influential books in the field in a recent survey reported in Australasian Journal of Educational Technology (Nov. 11, 2009).

"Designing Effective Instruction" was named one of the top 10 books on instructional design, as rated by survey respondents who listed design as the particular area of instructional design in which they felt they had the most interest or expertise. The book also was listed among the top 10 as rated by survey respondents with or pursuing a doctoral degree in the field.

Currently in its fifth edition, the book, co-authored by Steven Ross, Jerrold Kemp and Howard Kalman, offers proven instructional design strategies for those designing instructional programs - for everything from the business environment to elementary and secondary schools to higher education.

As noted on the cover, "The authors balance theory and application, and borrow from many different disciplines and approaches, including both behavioral and cognitive approaches. The result is an easy-to-follow, highly effective model, flexible enough to accommodate many different needs and objectives."

The sixth edition of the book is expected to be out in February 2010.

A faculty member at ODU since 2004, Morrison has worked for three Fortune 500 companies, a research and development center and three universities. His research has focused on the design of instructional and message design strategies that enhance learning, distance education theory and research, and technology integration. His current research interest focuses on instructional strategies related to cognitive load research.

Morrison has authored or co-authored more than 35 refereed journal articles, 25 book chapters and over 100 national and international conference presentations on instructional design and technology. He is also co-author of the book "Integrating Computer Technology into the Classroom."

He serves as editor of the Journal of Computing in Higher Education and is on the editorial boards of Quarterly Review of Distance Education and Computers in Human Behavior.

"Dr. Morrison enjoys a fine, international reputation as a scholar in instructional design," said William Graves, the dean of ODU's Darden College of Education. "Our university and our students are fortunate that Dr. Morrison is a member of our faculty and works so closely with his doctoral students. After all, the doctoral students at other universities can only read his book. ODU students can discuss his ideas on a one-to-one basis. What a wonderful advantage."

This article was posted on: January 11, 2010

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