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Movie by ODU graduate opens April 16 in theaters

"The Joneses," a new movie written, directed and produced by Old Dominion University graduate Derrick Borte, opens April 16 in local theaters.

Borte, a graduate of First Colonial High School in Virginia Beach, received a bachelor of fine arts degree in painting from ODU in 1991. Since earning his degree, he has worked as a graphic artist for surf companies, had gallery shows of his art work and earned an M.A. in media studies from The New School in New York City.

A social commentary on American consumerism, "The Joneses" (rated R) stars Demi Moore, David Duchovny, Amber Heard and Ben Hollingsworth. As noted in the movie's advance billing, "They're not just living the American dream, they're selling it."

A synopsis of the film on the movie's Web site, www.thejonesesmovie.com, calls Moore and Duchovny a "seemingly perfect couple," but goes on to say: "The Joneses have better goods and game than any other family in town. The only problem is they're not a family - they are employees of a stealth marketing organization, and they know how to make everyone else want what they've got."

In his April 14 Associated Press review, David German gives the movie three stars out of four. He writes: " 'The Joneses' " has a very clever concept: A marketing company dispatches a family of insanely appealing people, led by heads of household David Duchovny and Demi Moore, to make their neighbors covet all the cool gadgets and products they've got.

"It makes for good, though not great, satire of the consumer culture that helped wreck the economy, a gotta-have-it mindset that continues to flare up even in hard times (iPad, anyone?)."

This article was posted on: April 15, 2010

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