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VMASC's Annual Business Development & Technology Workshop Series Opens May 28

Starting Friday, May 28, Old Dominion University's Virginia Modeling, Analysis and Simulation Center (VMASC) will host its annual Business Development & Technology Workshop Series.

The series is aimed at high-tech graduate students, postdoctoral students, military retirees and industry professionals interested in M&S business strategies.

The workshops - which will cover R&D marketing and partnering strategies, the Small Business Innovative Research grant program (SBIR) and other support mechanisms for would-be entrepreneurs - will be hosted at VMASC's Suffolk facility.

The workshops are free. Participants can register through the VMASC website:


Also, in conjunction with the M&S Business Plan workshop, the VMASC Technology and Business Accelerator (VTBA) program will offer office space and industry membership for one year at no charge to one outstanding startup M&S company. To be eligible for this offer, the competing company or individuals must: be focused in one or more areas of modeling, simulation or visualization; be a for-profit company; be owned by one or more U.S. citizens; have a solid M&S business plan with verifiable emphasis (academic or industry) on research and technology transfer. For more information contact Thomas Reese at treese@odu.edu.

The workshops are as follows:

Friday, May 28 - Technology Transition Planning: Why SBIR Phase I and II Is Only the Beginning!

This session, presented by Marty Kaszubowski, president of General Ideas, offers insider insights into the planned evolution of the SBIR program in the U.S. Department of Defense and other agencies.

It will highlight some real-world tools and approaches for SBIR Phase I and Phase II winners to use in preparation for transition of their technologies into major defense and intelligence community programs. It also will offer them strategies and tactics for identifying and approaching contractors who will be their partners in the successful transition.

Friday, June 4 - Technology Forecasting for Strategic Planning and Product Development

This session is presented by Steven Walk, associate professor of engineering technology, and director of ODU's Quantitative Technology Forecasting Lab.

It includes a description/discussion of both quantitative and qualitative technology forecasting tools, and their use in defining product and service elements, go-to-market approaches, and associated R&D and marketing or partnering strategies. The session will include hands-on use of several quantitative and qualitative tools using real-world, company-specific examples.

Thursday, June 10 - Business Plan/Entity Structure and How to Start an M&S Company

This workshop provides first-hand knowledge of how to start a modeling and simulation company, offering advice on business structures and business plan essentials.

Presenters include Johnny Garcia, founder and CEO of SimIS Inc., one of Hampton Roads' fastest-growing M&S startup companies; Jack McGinn, co-founder of BMH Associates Inc. (bought by Alion Science and Technology); and Daniel R. Stegall, attorney and counselor at law.

Friday, June 25 - Strategic Planning for Early-Stage Companies: Why Planning Is Even More Important for You than for the Big Guys!

This session focuses on approaches for reducing uncertainty and making more rapid, consistent decisions in the five areas of strategy: Mission and Markets, People, Processes, Technology and Tools, and External Relationships.

The session will include hands-on activities designed to create a company-specific, one-page draft strategic plan (based on the Strategy by Simple Rules framework) that participants can use to guide their important tactical decisions in each of the five strategic areas.

Kaszubowski, of General Ideas, will be the workshop facilitator.

This article was posted on: May 20, 2010

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