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ODU Researchers to Appear on 'With Good Reason' Dec. 8

Two Old Dominion University researchers will appear on the Thursday, Dec. 8, edition of "With Good Reason," airing at 1:30 p.m. on WHRV-FM, 89.5.

Stephen Shapiro, an assistant professor in the sport management program, will speak about his research into dynamic ticket pricing, meaning the price of a ticket fluctuates daily because of numerous factors, the same as prices for hotel rooms or airline tickets.

In 2010, baseball's San Francisco Giants became the first professional sports team to use dynamic ticket pricing for games. It was the same year they won the World Series. Shapiro studied the Giants' ticket pricing practices and says more teams are following suit.

Steven Morrison, endowed professor of physical therapy, will speak about research into the prevention of knee injuries in female athletes. Female athletes are three times more likely to suffer catastrophic knee injuries than male athletes. By working with ODU's women's soccer team, Morrison has helped develop an exercise protocol that can help prevent non-contact knee injuries.

Produced by the Virginia Foundation for the Humanities, "With Good Reason" spotlights research being conducted at Virginia's public universities.

The show can be heard around the state on public radio stations, and in markets ranging from Atlanta to Alaska. Broadcast times are posted at http://www.withgoodreasonradio.org/when-to-listen/.

Audio files of the full program and its companion news feature will be posted the week of the show to the ODU website. A permanent link can be found here: http://withgoodreasonradio.org/2011/12/everybody-win-with-dynamic-ticketing/.

Faculty members are encouraged to join the "With Good Reason" Facebook page, http://www.facebook.com/pages/With-Good-Reason-radio/203141233005, or subscribe to the show's podcast, www.tinyurl.com/wgrpodcast.

"With Good Reason" has twice won the Gabriel Award for Best Documentary/Public Affairs Program and is also the recipient of top honors from the Virginia Association of Broadcasters and a second place in the Public Radio News Directors' competition.

This article was posted on: November 28, 2011

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