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BUSINESS PROF'S RESEARCH QUOTED IN SUNDAY NEW YORK TIMES

Research by Barbara R. Bartkus, an associate professor of management at Old Dominion University, was quoted in a Sunday New York Times article about mission statements for companies and how far they've strayed from their purpose.

In the article, "In Mission Statements, Bizspeak and Bromides," reporter Kelley Holland quotes a recent study by Bartkus and two colleagues that noted most elements of a mission statement have little or no impact on a company's financial success. The study also concluded that while some executives value the exchange of ideas that occurs when mission statements are created, many may also view them as public relations devices.

A faculty member in the College of Business and Public Administration since 1997, Bartkus teaches business strategy and policy and entrepreneurship. In addition to her work on mission statements, she has done research in the areas of corporate philanthropy, governance and stakeholder communications.

She has more than 15 years experience in the tourism industry in tour, convention and seminar operations and marketing.

Bartkus received a bachelor's in public administration and an M.B.A. from Hawaii Pacific University and a Ph.D. from Texas A&M University.

View the entire New York Times article online at http://www.nytimes.com/2007/09/23/jobs/23mgmt.html?_r=1&oref=slogin

This article was posted on: September 24, 2007

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