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Shipboard Schooling Rides a Crest, Carrying Business Courses With It

15 November 2006
The Wall Street Journal
(Copyright (c) 2006, Dow Jones & Company, Inc.)
C.Y. Tung, a Chinese shipping magnate, was fond of saying that ships can transport ideas as well as cargo.

As a teenager, the Shanghai native worked as a shipping clerk; some 40 years later, in 1970, Mr. Tung was one of the world's leading independent ship owners and the founder of Seawise Foundation Ltd., a nonprofit corporation. Over the decades, Mr. Tung's foundation has helped thousands of students from around the world experience just what he meant about ships and ideas.

Mr. Tung was one of the founding fathers of shipboard education -- the practice of turning vessels into floating universities that carry students from one port to the next, from one experience to the next.

Shipboard education -- and with it business education -- will receive another boost next September when a program for undergraduate and graduate students takes its maiden voyage. The program, called the Scholar Ship, is backed by Royal Caribbean Cruise Lines and six universities from around the world, including the University of California, Berkeley, and Macquarie University in Australia. The schools will issue academic credit to students to be transferred back to their home institutions. A multinational faculty will teach international business, international communications and international relations onboard the program's ship.

Like Mr. Tung, the founders of the Scholar Ship envision people from diverse cultural backgrounds living, learning and playing together at sea.
"We have a strong focus on intercultural communication skills because we find this very important for the future work force," says Rene Lenssen, the program's regional director for Europe, the Middle East and Africa.

Some 160 students have applied for the program and about half are interested in the undergraduate and graduate business programs, Mr. Lenssen says.
As the Scholar Ship continues to develop its program before the first ship sets sail, other programs are racking up more experience as floating universities. And one of the trends is the increasing popularity of business classes.

Old Dominion University in Virginia offers three graduate-level business classes to U.S. Navy sailors and pilots serving at sea. Retired Capt. Dick Whalen, director of military activities for the school, says Old Dominion began offering business courses from the outset in 1996, based on strong demand. The classes -- organizational management, marketing management and accounting for managers -- are part of a degree program that is accredited by the Association to Advance Collegiate Schools of Business.

Navy personnel listen to lectures in a below-deck classroom outfitted with two-way audio and video. Some 30 ships in the Navy have the technology to offer the satellite broadcasts to students.

"In 10 years of doing this, we have been able to provide these courses without major drops in communications," says Capt. Whalen. Occasionally, however, some students have had to excuse themselves from class to fly a mission over the Persian Gulf or attend to other matters.

Semester at Sea is by far the program with the most experience operating a floating university -- one with real-life professors rather than virtual ones. Backed by the Seawise Foundation, Semester at Sea and its predecessor programs -- the University of the Seven Seas and World Campus Afloat -- have been sending students around the world for more than 40 years. At present, the program caters to undergraduates, but Semester at Sea has offered a summer law program and is considering graduate programs since its recent move to the University of Virginia.

Two decades ago on Semester at Sea, business courses were few and far between. Now business is the program's No. 1 major, says Les McCabe, president of the Institute for Shipboard Education, which operates Semester at Sea. "There's an increasing sense that undergraduates need an international experience before they go into graduate school," he says.

Rick Rickertsen, now in his mid-40s, sailed on Semester at Sea as a 21-year-old engineering student at California's Stanford University and was one who didn't know what he was going to do after college. Mr. Rickertsen says sailing around the world and stopping in more than 10 ports gave him a global perspective that he relies on today as a managing partner of Pine Creek Partners, a private-equity firm.

After graduation, Mr. Rickertsen accepted a job offer from Morgan Stanley; two years later he went to Harvard University for an M.B.A.

"I was always tilted toward business when I came out of Stanford, partly because of Semester at Sea," he says. "I wanted to broaden my horizons as much as possible."

More than two decades later, the shipboard experience remains vivid for Mr. Rickertsen. "When I sit in a meeting with an Indian entrepreneur, I think I have a different understanding" than colleagues, he says. "The experience permeates every part of my life."
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This article was posted on: November 15, 2006

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