COURSEWORK»TEXTBOOKS

Edward J. Deak, The Economics of E-Commerce and the Internet (Thomson/Southwestern, 2004).

It has some noticeable holes (for example, relating to search and auctions), but covers some topics rather well. Actually, there is no textbook that can keep up with the rapid changes surrounding the Internet, or capture the full dynamism and breadth of e-commerce, but Deak’s book provides a good start. I’ll also have you read selected chapters from a forthcoming trade market book of my own.

A trade market book is not a textbook and is aimed at the Barnes and Noble crowd, but you should acquire many useful examples from these chapters.