Use the following principles to help you trace the changes in rhetorical theory throughout history.
An appeal that relies upon the character of the rhetor or the character of another
An emotional appeal; moving your audience by getting in touch with what they value
Rational appeal; the truth of the word
An art; rhetoric has often been articulated as an art, strategies that can be taught
The Three Species of Rhetoric
These are the context that rhetoric where rhetoric was throught to occur.
Deliberative Persausion to create policy and legislation; politicians; often focused on future actions
Judicial Arguments that evaluate past actions; court of law
Epidiectic A speech of praise or blame that is used to guide people's actions; commemoration, celebration, funeral
The Five Canons of Rhetoric
These were the points of pedagogical instruction for rhetoric.
Arrangement The order in which the content is organized for a communication (think five-paragraph essay); genre
Invention The process of coming to the content we are going to communicate; rhetors have debated whether this is a process of developing knowledge or not.
Heuristics Strategies for developing knowledge often through investigation, especially useful in local contexts
Epistemology The study of how we come to knowledge
Topio A form or strategy of argument usable in demonstrating propositions on any subject
Style The signs-often words-one chooses for communication
Tropes Figures of speech, often refers to metaphors, apostrophe (addressing a person who is not there or addressing an abstraction), metonymy (substitution for an arbitrary or suggestive word in place of what is actually meant), synecdoche (understanding one thing with another); in our current age tropes are often problematized for being valued as reality
Memory The pedagogy for remembering what one will state during a given communication
Delivery The process of relating the word to the given audience; often understudied, but becoming more important in an electronic age