MKTG 490 - Marketing Policy and Strategy

Lecture, discussion, and cases; 3 hours; 3 credits.
Prerequisites: marketing major, senior standing, MKTG 402, 407, plus two additional marketing courses or permission of instructor.

A capstone course covering the marketing function and its relationship to the total business organization and its environment. Emphasis is placed upon the design of total marketing systems, strategies, and the design and production of new products and services.